Game of Chance

By Ramesh Akkineni
from an article in DNA Money
Meenakshi Madhvani, managing partner, Spatial Access, a media audit and consultancy company, says: “The money these advertisers put in is actually shareholders’ money. When they say that cricket is a game of chance, shareholders’ money is simply up for gambling. This attitude should change. The TRP-led, post-paid model should be brought in and advertisers should be willing to pay a premium for high-ticket cricket events instead of gambling with shareholders money.”

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