Groove in Mind

by Vanita Kohli-Khandekar in Businessworld

In the course of doing some research on the telecommunications business, the one thing that kept coming back to me is the way this and the Internet have become cozy parts of the technology business, gaining in sheen and valuations. This while television, print or films, essentially mass media, have remained stuck in another groove in investors' minds. Consider the television business. It is roughly one-fourth the size of the telecom business. Both do essentially the same thing - sell something over their network or platform. But the valuation a telecom firm gets for selling a plain vanilla product like voice is much higher than what a broadcasting company of similar size selling far more valuable software would. It doesn't matter how it distributes - terrestrial, satellite, cable, DTH or any other form - it still is treated as old-media, not as a new technology business.

If the future of telecom companies lies in their ability to sell content - either on mobile phones through ringtones, film clippings, live broadcasts, or through IPTV on wireline phones - then what can possibly explain this bias? There is usually very little discussion on how many cable points are needed per head end, or the kind of technology that will help digital theatres scale up faster. Any discussion on the Net and telecom, invariably veers towards the routers, the bandwidth, and so on. If telecom will become an industry that gets a bulk of its revenues from selling television signals in the future, should it be treated as a technology business? The answer could be that telecom as well as television should be treated as technology and infrastructure till the networks are built. And media, after they are up and running. While telecom is treated that way, television and other media industries are not.

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