Beat the Crowd

Jim Rogers writes about crowds and their effects.

It's human nature to feel more optimistic when everyone else is feeling bubbly, too. It's also a good way to lose your shirt.

Wall Street is and always has been an outsize exhibition of society, a reflection of the hopes, dreams, fears, and worries that drive us all. Stock prices rise amid optimism and fall amid pessimism, whether the mood is justified or not. To learn the ways of the market is to learn about human nature.

As we view the world through our rational and emotional lenses, we form opinions about our current situation and the prospects for the future. We are vulnerable to error if the input we receive is misleading or if we interpret it incorrectly. If we are exposed only to gloom, we're likely to become gloomy. If a piece of information connects with one of our stronger emotions--our fear, say, or our greed--we may distort its true meaning.

These sorts of errors can be shared (as well as amplified) by crowds. As early as the late-19th century, a French sociologist named Gustave LeBon was one of the first to write extensively about the behavior of crowds. Others, relying on his ideas as applied to the world of finance, noticed that, even when investors are unknown to one another and separated by vast distances, they are linked by the prices of the investments they hold in common. Thus, when the price of a security rises, it transmits positive signals to all members of the group, leading to collective cheer. When the price falls, it creates collective despair.

Today, of course, investors are connected through a vast array of airwaves, cables, and telephone lines. They are bombarded by a wide assortment of information potentially relevant to their investment decisions. Even so, LeBon's notion still applies. We may have more information these days, but the percentage of people with good judgment is no higher than in LeBon's time.

It's my opinion that investors become most vulnerable to the crowd when they act passively--or, worse, when they actually seek "safety" in the herd. Merely taking in the news that comes your way virtually assures that everything you hear will be, in one way or another, a product of the collective buzz. And buzz is what you'll base your decisions on-- with the further potential of compounding this error with flawed analysis. Seeking a broker's counsel is no escape: Most of them deliberately move with the crowd as a way of protecting their careers. Like fish, they know life is less hazardous swimming with the school.

I also don't recommend becoming a strict contrarian; going against the crowd can get ugly, too. Instead, become an independent agent, and go your own way. Learn to exercise control over your sources of information. Do your own homework, and act on it and it alone. To improve your chances of reaching good conclusions about the information you obtain, stick to areas in which you already have some expertise.

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